Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy

By Aude Mahy

A number of meals legislation issues are dealt with in a different way through a number of the nationwide jurisdictions inside and outdoors of the ecu Union. This edited quantity offers many of the nationwide ways on how foodstuffs should be effectively advertised around the ecu monetary quarter. Following a comparable framework, skilled nutrients attorneys supply sensible suggestions and convenient perception at the thorniest and the most important nationwide features of nutrients ads inside of their state. The booklet is as a result conceived as a pragmatic handbook, every one bankruptcy masking one particular nation.

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24 The establishing of a procedure for the prior notification by the manufacturer or person placing on the market to the competent national authority constitutes a possibility, not an obligation, for Member States. The aim of this section is to determine, within the national chapters, whether the relevant jurisdictions have put this kind of procedure in place and how food business operators have to deal with this.  26. 26 As these kind of foodstuffs always bear at least a nutrition claim, the national chapters will also review whether a mandatory national prior notification has been established for these products in particular.

1 Directive 2000/13/EC. The Austrian provision prohibits placing products on the market or to advertise them with claims that could be misleading. angid=1&stid=714979&dstid=335> (last accessed on 17 February 2014). 21 See supra note 1. 2014 11:29:08 CHAPTER 3 Austria teristics of the foodstuff, such as its nature, identity, properties, composition, quantity, durability, origin or provenance, method of manufacture or production; (2) statements about effects or properties of the foodstuff which it does not possess; and (3) statements which suggest that the foodstuff possesses special characteristics when in fact all similar foodstuffs possess such characteristics.

Advertising for products like tobacco, alcohol, medicinal products, dietary supplements or slimming preparations shall not be directed to children and teenagers.  2 ORF-G.  1 AMD-G.  1 and 2 AMD-G.  3 AMD-G. 19 See supra note 7. 20 According to this code advertising for these foodstuffs in the course of programmes addressed to children under 12 years shall, amongst other things, not promote the excessive consumption of these products or counteract a healthy and balanced diet. Advertising should also not suggest that an inactive lifestyle is better than physical exercise or that the consumption of these foodstuffs enhances performance in school or promotes social success or popularity amongst peers.

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