By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
This ebook offers the most recent examine and up to date stories within the box of nationwide model and personal label advertising. It covers a variety of issues, together with retailing, advertising, common company, psychology, economics and statistics. It addresses assorted parts of software, equivalent to model naming and packaging judgements, fee elasticity, positioning, branding, purchaser motivation, on-line groups, fiscal predicament, concepts in progress and mature inner most labels. The contributions are geared up in response to the subsequent topics: buyer behaviour, strategic judgements, branding, industry developments and theoretical examine. The publication offers a set of unique, rigorous and correct contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
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Extra info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015
1108/00070700610661367. , & Hamin. (2011). The role of culture, competitiveness and economic performance in explaining academic performance: A global market analysis for international student segmentation. Journal of Marketing for Higher Education, 21(2), 181–201. , & Hamin, H. (2014). Premium generic brand (PGB) choice vis-a-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context. Journal of Retailing and Consumer Services, 21(4), 492–501.
For Tesco there was some evidence of a link to fuel, but this was not apparent for Buying of Private Labels Across Categories: How Far Is too far? 10 Sainsbury. There was no evidence of a link between lower tier PL chocolate and banking with either retailer. When we examine the first unrelated category, fuel, as a DV (Table 4), we see stronger relationships with consumers’ buying of PL CSD and banking than with chocolate. However the overall relationships between buying different categories decreased in strength.
L. (2012). Share of wallet in retail banking: A Comparison of Caucasians in Canada and Australia vis-a`-vis Chinese in China and overseas Chinese. International Journal of Bank Marketing, 30(2), 88–101. , & Setogawa, S. (2014). Asian ethnicity in the West: Preference for Chinese, Indian and Korean service staff. Asian Ethnicity, 1–19 (In press). , & Rungie, C. (2013). Old dogs, new tricks—Rethinking countryimage studies. Journal of Consumer Behaviour, 12(6), 460–471. , & O’cass, A. (2006). Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice.