Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj

By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

This ebook offers the most recent examine and up to date stories within the box of nationwide model and personal label advertising. It covers a variety of issues, together with retailing, advertising, common company, psychology, economics and statistics. It addresses assorted parts of software, equivalent to model naming and packaging judgements, fee elasticity, positioning, branding, purchaser motivation, on-line groups, fiscal predicament, concepts in progress and mature inner most labels. The contributions are geared up in response to the subsequent topics: buyer behaviour, strategic judgements, branding, industry developments and theoretical examine. The publication offers a set of unique, rigorous and correct contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.

Show description

Read or Download Advances in National Brand and Private Label Marketing: Second International Conference, 2015 PDF

Best international_1 books

Progress in Cryptology - INDOCRYPT 2003: 4th International Conference on Cryptology in India, New Delhi, India, December 8-10, 2003. Proceedings

This e-book constitutes the refereed court cases of the 4th foreign convention on Cryptology in India, INDOCRYPT 2003, held in New Delhi, India in December 2003. The 29 revised complete papers offered including 2 invited papers have been conscientiously reviewed and chosen from a hundred and one submissions. The papers are equipped in topical sections on circulate ciphers, block ciphers, Boolean capabilities, mystery sharing, bilinear pairings, public key cryptography, signature schemes, protocols, elliptic curve cryptography and algebraic geometry, implementation and electronic watermarking, and authentication.

Passive and Active Network Measurement: 10th International Conference, PAM 2009, Seoul, Korea, April 1-3, 2009. Proceedings

This e-book constitutes the refereed complaints of the tenth overseas convention on Passive and energetic dimension, PAM 2009, held in Seoul, Korea, in April 2009. The 22 revised complete papers and a couple of revised demo papers awarded have been conscientiously reviewed and chosen from seventy seven submissions. The papers specialise in study and functional purposes of routing and forwarding, topology and hold up, tools for large-scale measurements, instant, administration instruments, audio and video site visitors, peer-to-peer, site visitors measurements, and measurements of anomalous and undesirable site visitors.

Haematin Enzymes. A Symposium of the International Union of Biochemistry Organized by the Australian Academy of Science Canberra

Foreign Union of Biochemistry, quantity 19: Haematin Enzymes, half 1 offers details pertinent to the elemental points of hematin enzymes. This booklet covers a number of subject matters, together with porphyrin complexes, chemical reactions of iron complexes, hemoprotein molecules, metalloporphyrins, and oxyhemoglobins.

Locks, Safes and Security 2nd Edition

While you're a locksmith who's attracted to acquiring precise info at the very complicated and numerous parts of the career, you then will locate LSS+ a fascinating and priceless reference. this is often very true while you're pursuing a profession in forensic locksmithing. the superior specialists on the earth offer designated audio and video info inside LSS+.

Extra info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Example text

1108/00070700610661367. , & Hamin. (2011). The role of culture, competitiveness and economic performance in explaining academic performance: A global market analysis for international student segmentation. Journal of Marketing for Higher Education, 21(2), 181–201. , & Hamin, H. (2014). Premium generic brand (PGB) choice vis-a-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context. Journal of Retailing and Consumer Services, 21(4), 492–501.

For Tesco there was some evidence of a link to fuel, but this was not apparent for Buying of Private Labels Across Categories: How Far Is too far? 10 Sainsbury. There was no evidence of a link between lower tier PL chocolate and banking with either retailer. When we examine the first unrelated category, fuel, as a DV (Table 4), we see stronger relationships with consumers’ buying of PL CSD and banking than with chocolate. However the overall relationships between buying different categories decreased in strength.

L. (2012). Share of wallet in retail banking: A Comparison of Caucasians in Canada and Australia vis-a`-vis Chinese in China and overseas Chinese. International Journal of Bank Marketing, 30(2), 88–101. , & Setogawa, S. (2014). Asian ethnicity in the West: Preference for Chinese, Indian and Korean service staff. Asian Ethnicity, 1–19 (In press). , & Rungie, C. (2013). Old dogs, new tricks—Rethinking countryimage studies. Journal of Consumer Behaviour, 12(6), 460–471. , & O’cass, A. (2006). Foreign wine consumption in Australia: The influence of consumer perceptions to foreign cultures on wine choice.

Download PDF sample

Rated 4.23 of 5 – based on 47 votes