101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

This accomplished, hands-on, step by step advisor is absolute to allure extra power shoppers to any given web site. With thousands of confirmed assistance, instruments, and methods, this freshly up to date variation offers the most recent internet 2.0 developments and methods comparable to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising and marketing managers, small enterprise proprietors, experts, site owners, contributors, new media execs, and site designers will locate this guidebook worthwhile for constructing on-line strategies.В A own password is additionally incorporated for getting access to the better half web site, which supplies up to date online marketing information and multiplied details. From optimizing web content for se's and incorporating dynamite public kin concepts to offline merchandising and making sure consumer delight, this instruction manual and web site mixed are unbeatable for invaluable on-line promotional resources.

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Go through the same process, adding those elements that are new or different from what you already have in your database. Continue building the first column of your database by continuing through all the sites you want to include in your competitive analysis. The next step is to develop a column for each of the sites you want to include in the competitive analysis. Then add two more columns—one for your existing Web site, to see how your site stacks against the competition, and the second for future planning purposes.

When you have dissected the first competing Web site and have noted appropriate database elements for comparative purposes, move on to the second competing Web site. Go through the same process, adding those elements that are new or different from what you already have in your database. Continue building the first column of your database by continuing through all the sites you want to include in your competitive analysis. The next step is to develop a column for each of the sites you want to include in the competitive analysis.

Repeat this procedure for every page you are optimizing. This is also a great procedure when you are developing the keyword meta-tag for each page of your site. What I just covered is a very basic approach to organizing keywords. If you are up to the challenge, you can take it further by adding weights and multipliers to your keyword list to further refine it. You can choose to keep it basic while you are learning the ropes, but as you become more familiar you might want to be more critical in selecting your keywords, to boost your performance in the search engines.

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